Reinventing Baby Food
Creative idea
Baby food has never been known for its great taste – or looks. Research shows that almost none of the parents would eat the food they offer to their own children. At the same time babies are not even welcome in places where quality flavors are available. Most fine dining restaurants actually directly refuse entry from babies and children. The idea that babies and kids shouldn’t have to compromise on taste and quality when it comes to food is at the core of Muru Baby’s philosophy. That’s why we created the world’s first Michelin-level Restaurant specifically for Babies.
Brand name: Muru Baby
Advertiser / client: Muru Baby
Product / service: Baby food
Campaign name: Muru Baby - Reinventing Baby Food
Agency network: INDEPENDENT AGENCY
Agency: Folk Finland Helsinki
Additional company: Folk Finland
Agency chief executive officer: Pia Dahlman
Art director: Julia Suvisalmi
Copywriter: Hemppa Laakso
Account director (agency): Janni Hottinen
Client account director: Henri Alén, Samuil Angelov
Pr director: Sanna Kervinen. Rianno Communications
Photographer: Miika Hyvärinen, Folk Finland
Event production: Folk Finland, Redi
Additional company: Jonne Brusi, COO, Muru Baby.
Essi Paltamaa, Concept Manager, Redi.
Tanja Linsiö, Shopping Centre Director, Redi.
Kati Viitanen, Graphic Designer, Folk Finland.
Jani Kivelä, Production Artist, Folk Finland.
Erno Reinikainen, Film Editor.
Prints, Punamusta Coloro.
Prints, LSB Oy.
