Sneakpeek by Sneakerness

Creative idea

A melting pot of talent, ideas, and the spirit of sneaker culture. Sneakpeek by Sneakerness was a live activation at the region's largest sneaker festival, where participants competed to design ad campaigns for a fictional sneaker brand. The 3-day event featured workshops, panel discussions, and interactive sessions, allowing attendees to engage directly with industry experts. The activation seamlessly blended on-site engagement with digital interaction, making both in-person and online audiences integral to the event, showcasing creativity, fostering community, and leaving a lasting impact on all participants.

Brand name: Sneakerness Budapest
Advertiser / client: Trunk Tamás
Product / service: Sneakpeek by Sneakerness
Campaign name: Sneakpeek by Sneakerness
Agency network: INDEPENDENT AGENCY
Agency: Lounge Group Budapest
Web address: https://sneakerness.com/events/budapest-2024/
Creative director: Peter Radovics
Art director: Tamas Ungor , Daniel Varga, Mate Reisinger
Copywriter: Boldizsar Schafarek
Account director (agency): Mate Molnar