Elfi Corn Cob

Creative idea

In a market dominated by giant players, how can a small toilet paper brand like Elfi stand out? To find out, we looked at what sets us apart from the competition and realised we are the only 100% Romanian made. So, we created a toilet paper fragrance that is uniquely Romanian: The Elfi Corn Cob. Because corn cobs were the traditional solution in the pre toilet paper era, in Romanian Culture. We launched the product on National Day, through a video that celebrated Romanian authenticity and we teamed up with the biggest online retailer, eMAG, to sell the product.

Brand name: Elfi Corn Cob
Advertiser / client: Elfi Romania
Product / service: Toilet Paper
Campaign name: Elfi Corn Cob. The Romanian wipe.
Agency network: INDEPENDENT AGENCY
Agency: MAINSTAGE The Agency, Bucharest
Additional company: Sector 7 Hub
Production company: Sector 7 Hub
Web address: https://hartiaelfi.ro/elfi-cocean/
Executive creative director: Eugen Suman
Art director: Florin Padurean
Designer: Cristian Codreanu
Account director (agency): Gabriela Alexandrescu
Managing director: Madalin Nitis
Film production: Sector 7 Hub
Director: Alex Cotet
Director of photography: Zoran Simulov
Screenwriter: Alex Cotet, Raul Gheba
Agency producer: Roxana Andrei
Post production: Gabriel Copoeru / Alex Hosu (The Post Office)