Survived parcels

Creative idea

21.10.2023 Russian army attacked with a missile postal centre of Nova Post in Kharkiv region. 8 workers has been killed. 14 injured. Most of the building was destroyed. For Nova Post it was important to unite people around the tragedy. To do this the brand launched a communication with symbolic illustration by Artem Gusev. This image, touched many people. Next Nova Post collected all parcels that survived the attack and marked each one with message – “This parcel survived the missile strike” and sent them to the addressees despite everything.

Brand name: Nova Post
Advertiser / client: Nova Post
Product / service: Logistics
Campaign name: Survived parcels
Agency network: INDEPENDENT AGENCY
Agency: Gusev Art Lab, Kyiv
Additional company: Nova Post
Web address: https://www.instagram.com/p/CyscKz3Khc7/?igsh=MXI5dXNvb2k2dHpxOQ==
Art director: Artem Gusev
Designer: Artem Gusev
Additional company: Elena Plakhova, Chief Reputation Officer (CRO) Olena Umerenko, Head of Business Social Responsibility Department Prystupa Svitlana, Head of External Communications Olha Baburina, Global Communications manager at Nova Post Kateryna Grebenyk, Press Secretary Anastasiia Yalova, Head of Employer Brand Development Katerina Slavynska, Employer Brand Manager Daria Storozh, Head of SMM Kateryna Yanyshyna, Business Social Responsibility Manager Dariia Kapushchenko, Employer Brand Manager