Slow Christmas

Creative idea

In Slovakia there was a horrific car accident just a few months ago. Five young people died because of a speeding driver. Hyundai as one of the biggest automotive brands in the Slovak market decided to help increase road safety. It is scientifically proven that fast music over 120 bpm contributes to the drivers’ urge to drive faster. Hyundai joined forces with the three biggest Slovak radio stations during the busiest time, just before Christmas. And so always during the rush hour, instead of energizing hit songs slow songs only were playing in the cars on Slovak roads.

Brand name: Hyundai Slovakia
Advertiser / client: Hyundai Slovakia
Product / service: Automotive
Campaign name: Slow Christmas
Agency network: INDEPENDENT AGENCY
Agency: Respect APP, Bratislava
Media agency: Unimedia
Digital agency: Respect APP
Production company: Respect APP
Web address: https://www.hyundai.com/sk.html
Executive creative director: Lukáš Lukonič
Creative director: Lukáš Lukonič
Art director: Lenka Juhásová, Michal Kvasnica
Copywriter: Lukáš Lukonič
Account director (agency): Tina Bineva
Managing director: Tina Bineva
Strategic planner / strategist: Yolka Udičová