Suicide or Femicide?

Creative idea

Domestic violence and femicides rates increased rapidly in the last few years in Turkey. On top of that, most of the femicide cases were suspicious deaths. In the last 2 years alone, 93 women have died by falling from a balcony. Based on the allegations of the suspects, many cases were recorded not as femicide, but as suicide and closed due to lack of evidence. Thousands of women tried to make their voices heard in marches nationwide. There was something wrong with these deaths. The situation of the women who allegedly died by “falling” from the balcony brought one question to mind: Suicide or Femicide?

Brand name: BirGün Newspaper
Advertiser / client: BirGün Newspaper
Product / service: Real Life Installation
Campaign name: Suicide or Femicide?
Agency network: TBWA WORLDWIDE
Agency: TBWA\Istanbul, Istanbul
Media agency: OMD Turkey
Additional company: OMD Turkey
Web address: https://www.birgun.net/
Executive creative director: Volkan Karakaşoğlu
Creative director: Cantekin Güngör - Önder Dündar
Art director: Kemalcan Başaran - Ece Aktürk
Copywriter: Cantekin Güngör
Account director (agency): Burçin Birim - Naz Uzkan
Client account director: İrem İlyas
Managing director: Ela Bilgisel
Strategic planner / strategist: Muammer Nuray
Senior planner: Toygun Yılmazer - Nisan Danışman - Berkay Başer
Pr director: Pro İletişim
Photographer: Ozan Çakmak
Music: Emre Irmak
Agency producer: Taha Palta - Tansu Aktürk
Post production: Basement
Additional company: Chief Creative Office - İlkay Gürpınar Creative Group Head - Cantekin Güngör Creative Group Head - Önder Dündar