Reservations for Experiences

Creative idea

Slovak Railways aims to encourage people to view trains as an ideal way to discover the beauty of Slovakia. We've crafted a unique media tailored to fit the predominantly vacant seat reservation frames—a spot every passenger naturally glances at. Now, instead of the expected, they see: 'Explore Slovakia with Reservations for Experiences'. This campaign features 50 distinct reservation tickets, each highlighting a natural, historical, or technical site in Slovakia accessible by train. QR codes direct passengers to a website with additional travel tips and the option to buy tickets. Onboard, conductors, acting as tour guides, draw attention to these special reservation tickets, turning ordinary journeys into potential adventures.

Brand name: ZSSK - Železničná Spoločnosť Slovensko a.s.
Advertiser / client: ZSSK - Železničná Spoločnosť Slovensko a.s.
Product / service: Vlakom na Výlet/Trips by Train
Campaign name: Reservations for Experiences
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi, Bratislava
Web address: http://vlakomnavylet.sk
Creative director: Pavol Paulenda
Art director: Daniel Markovič, Alexander Shuvalov, Patrícia Kanisová, Tomáš Bánik
Copywriter: Radimir Mihaylov, Barbora Melišková, Pavol Paulenda, Jaroslav Vígh
Designer: Daniel Markovič
Account director (agency): Zuzana Záziková
Strategic planner / strategist: Kamil Charvát
Photographer: Róbert Ludrovský
Illustrator: Daniel Markovič
Film production: Róbert Ludrovský
Director: Róbert Ludrovský