The Hacked Roblox Concert

Creative idea

Roblox, a leading gaming and social media platform among kids, captivates young minds. But its open nature also exposes them to heightened cyber risks. Recognizing this, we orchestrated a unique experience: hosting a concert of a cherished artist right within Roblox. Yet, just as enthusiasm soared, the concert was interrupted, and a hacker took over the game. Kids had to team up to catch the villain by tackling challenges like spotting scam and crafting strong passwords. This innovative approach allowed them to deeply engage with pivotal online safety skills, all while immersed in play.

Brand name: ING
Advertiser / client: ING
Product / service: ING Mobi Account
Campaign name: The Hacked Roblox Concert
Agency network: SERVICEPLAN
Agency: GONG Gliwice
Media agency: MEDIAHUB
Additional company: Game Changer
Production company: GAME CHANGER
Web address: https://www.roblox.com/games/8458974184/Miasto-ING-Z-ap-hakera
Creative director: Michał Bucholc
Art director: Damian Czarnota
Copywriter: Grzegorz Luft
Account director (agency): Monika Poryszewska
Media director: Bartłomiej Stańczak
Strategic planner / strategist: Marcin Nowicki
Director: Tomasz Przeździecki / Game Changer , CEO
Agency producer: Karol Masalski / Game Changer
Digital production: Olga Rutkowska
Digital creative: Daria Solarz / GONG
Additional company: ING: Barbara Pasterczyk , Communication and Brand Experience Director | Stanisław Kijowski, Strategy Director | Magdalena Horzela, Principal Expert | Anna Witecka, Expert Lead | Łukasz Król / Marketing Expert