Online Brainiacs - the largest online quiz in the world

Creative idea

As internet service provider, A1 Slovenia understands that children can only be safe online if they have the right skills. Thus, they have been for the past two years, in cooperation with the Safe Internet Institute, offering a free programme on online safety – Online Brainiacs - to Slovene primary schools. To promote the programme and being safe online we devised a live online quiz designed to equip thousands of children with basic skills of online safety. To motivate children to take part and generate media interest, we found a special incentive – an attempt to break the Guinness World Record.

Brand name: Online Brainiacs
Advertiser / client: A1 Slovenija
Product / service: Educational programme
Campaign name: Online Brainiacs
Agency network: INDEPENDENT AGENCY
Agency: Taktik d.o.o., Ljubljana
Digital agency: DROM Agency d.o.o.
Production company: Fabulatorij d.o.o.
Web address: https://www.youtube.com/live/FjLXUEQpsPo?feature=share
Executive creative director: Lan Orthaber
Creative director: Dunja Cvek Jurančič
Copywriter: Neža Hrovat, Dunja Cvek Jurančič, Sašo Stare
Account director (agency): Dunja Cvek Jurančič
Client account director: Blaž Ferenc
Media director: Neža Hrovat
Pr director: Dunja Cvek Jurančič
Photographer: Lara Rožemberg, Bine Zarabec
Director: Anja Rebek
Screenwriter: Dunja Cvek Jurančič, Neža Hrovat
Event production: Fabulatorij d.o.o.
Additional company: Ana Boršič, Nada Stegnjaić, Zlata Poličar, Karin Pavić, Dejan Kos, Ana Rovan, Vid Greganovič, Vesna Hočevar Sraka, Sanja Martinec