Mosaicvertising

Creative idea

Problem: Tashkent is famous for its amazing cultural heritage and unique architecture with one-of-a-kind world-known buildings with mosaics. Unfortunately, big and global brands legally covered most of the mosaics with their advertising Solution: Payme a national payment system from Uzbekistan, dedicated to helping ordinary people in solving their everyday problems, simply rented out advertising spots all over the city and removed the ads that were covering mosaics giving back unique cultural heritage to the people.

Brand name: Payme
Advertiser / client: Payme
Product / service: Financial mobile application
Campaign name: Mosaicvertising
Agency network: INDEPENDENT AGENCY
Agency: Lokals CA, Tashkent
Production company: Shoom Production
Web address: https://payme.uz
Agency chief executive officer: Nargiz Kamalova
Chief creative officer: Farhod Norbayev
Executive creative director: Shaha Saliyev
Creative director: Shaha Saliyev
Art director: Victoria Sharafutdinova, Stanislav Babiç, Dmitry Semenov, Doniyor Mamanov, Farrukh Gaziyev
Copywriter: Said Nazrillayev, Amalya Tareniyazova
Account director (agency): Tatyana Sitnikova, Elina Solomina
Strategic planner / strategist: Farhod Kuchkarov, Yevgeniya Karpovich, Alua Imangaziyeva
Music: Loud 373