The Rainbow Hack

Creative idea

Sadly, Pride Parade has been banned in Turkey since 2015. Rainbow flag is banned in every part of daily life and LGBTI+ community is ignored. They can ban the flag but they cannot ban the colors. Six different non-governmental organisations from different backgrounds -a great fit for the diversity emphasis of rainbow flag- came together to run an outdoor campaign. Each used their corporate color codes to convey messages supporting both their organisations and LGBTI+ community. “Oh, what a coincidence!” those billboards stood side-by-side. These six non-governmental organisations raised LGBTI+ flags all over Turkey by 'accidentally' coming together on billboards.

Brand name: Change.org, Hayata Destek, Amnesty International, Greenpeace, ESHID, Mor Çatı
Advertiser / client: Change.org, Hayata Destek, Amnesty International, Greenpeace, ESHID, Mor Çatı
Product / service: Social Responsibility
Campaign name: The Rainbow Hack
Agency network: VML
Agency: VMLY&R Istanbul
Executive creative director: Arkin Kahyaoglu
Creative director: Emir Yuksel
Art director: Mustafa Gulsen, Sadi Akbudak
Copywriter: Onder Bayraktar, Aylin Atabay
Account director (agency): Dilara Ergun
Managing director: Burcu Kurtulus
Pr director: Selen Saltikalp
Agency producer: Beril Koc, Umut Tangor
Additional company: Head of Digital Insight & Social Communication: Berkant Kuru Content & Community Team Lead: Baris Kaan Akbas Digital Insight Lead: Nilufer Karaaslan Digital Insight Analyst: Ugur Isik Community Manager: Ebru Tonel Community Manager: Kardelen Gurkan