SMOKI STREET ARTVERTISING 3D TACTILE BOARDS

Creative idea

IN 2022. SMOKI CELEBRATED 50 YEARS TROUGH NUMEROUS STREET ART INSTALLATIONS & APPLICATIONS AND ONE VERY SPECIAL EXECUTION. IN COOPERATION WITH ORGANIZATION STREET ART BELGRADE SMOKI PRESENTED 3D TACTILE BOARDS THROUGH WHICH OUR BLIND FELLOW CITIZENS COULD ALSO ENJOY STREET ARTWORKS. BOARDS WERE PLACED IN FRONT OF 5 FAMOUS CITY MURALS FROM 5 DIFFERENT LOCAL STREET ARTIST. SOME OF THE PEOPLE, EXPERIENCED FOR THE FIRST TIME POWER AND JOY OF STREET ART SOMETHING THAT WE ALL TAKE FOR GRANTED. THROUGH A SIMPLE ACT WE SHOWED THAT EVERYONE IS WELCOMED TO CELEBRATE STREET ART WITH SMOKI

Brand name: Štark SMOKI
Advertiser / client: Atlantic Štark d.o.o.
Product / service: salty snacks
Campaign name: Smoki 50 years Celebration campaign
Agency network: LEO BURNETT
Agency: Leo Burnett Belgrade
Additional company: Street Art Belgrade organization
Production company: Street Art Belgrade organization
Web address: https://smoki.rs/
Creative director: Bojan Brukner / Ivana Zeković
Art director: Ivana Zeković
Copywriter: Aleksandra Dronjak
Designer: Katarina Jovanović
Account director (agency): Vladimir Vučićević, Nataša Bojanić
Client account director: Nataša Šarčević, Vladimir Latinović, Jelena Crnković, Jelena Ovuka, Zorana Žarković
Film production: NN MEDIA & TAMARA REMENSKI PR THUNDER PRODUCTION & LEO BURNETT
Event production: RED Communication