The Most Important Unpublished News

Creative idea

In the nineties, the authoritarian regime of Slobodan Milosevic was at its peak in Serbia. Independent journalists were persecuted and arrested, the media are censored. The most influential Serbian independent journalist Slavko Curuvija was killed by Milosevic’s regime 24 years ago, but the judicial court process is still ongoing and hidden from the public. To break the silence and defend the freedom of media, we made the campaign and on front pages of the 5 largest daily newspapers in Serbia We published “The most important unpublished news”, a blank space with just a headline and a footnote explaining our cause.

Brand name: ANEM
Advertiser / client: ANEM
Product / service: Creative campaign
Campaign name: The Most Important Unpublished News
Agency network: VML
Agency: New Moment New Ideas Company Belgrade
Executive creative director: Veljko Golubovic
Art director: Igor Milovanović
Copywriter: Sonja Berić, Đorđe Ivković, Veljko Golubović
Designer: Iva Krstić
Account director (agency): Slobodana Sakan
Strategic planner / strategist: Veljko Golubović, Teodora Dančević
Additional company: Ksenija Vukčević, Davor Bosankić, Ivan Krstić