Domestic violence data visualization.

Creative idea

Schitaetsya — project that raises awareness of domestic violence in Kazakhstan and tracks data on these kinds of cases for the public, journalists and activists. But dry numbers cannot cause emotions. To increase attention to the problem and to help people understand the data we created a visual style that clarifies the scale of the problem. Charts can change depending on numbers and values with relevant annual data.

Brand name: Schitaetsya project
Advertiser / client: KazFem
Product / service: KazFem
Campaign name: Now you see.
Agency network: FCB
Agency: FCB Artgroup / Almaty city
Web address: https://www.instagram.com/kaz_fem/
Executive creative director: Erica Romero
Creative director: Nikita Frankovskiy
Art director: Sanzhar Kozzhanov, Semyon Mishchinenko
Copywriter: Erica Romero
Designer: Oleg Tsoy, Danil Li
Account director (agency): Olzhas Shakhabayev
Client account director: Rustam Kunanbaev
Digital strategist: Ruslan Kim