Ukraine's Ode to Dignity

Creative idea

“Ukraine” is a legendary piano brand. It was played during the Maidan Revolution and served as a barrier between armed police and peaceful protestors. To send a powerful message of Ukrainians' peacefulness and commitment to EU membership, we decided to bring “Ukraine” into the EU, quite literally. A performance “Ukraine’s Ode to Dignity” (as a reference to the EU anthem Ode to Joy) at the Brandenburg Gate, where the Berlin Wall once fell, marked the 10th anniversary of the Revolution. Behind this iconic piano, Ukrainian and German musicians stood together, becoming neighbors both metaphorically and physically.

Brand name: Deputy Prime Minister’s Office for European and Euro-Atlantic Integration of Ukraine
Advertiser / client: Deputy Prime Minister’s Office for European and Euro-Atlantic Integration of Ukraine
Product / service: non-profit
Campaign name: Ukraine's Ode to Dignity
Agency network: PUBLICIS
Agency: Publicis Ukraine, Kyiv
Additional company: MSL Ukraine, Kyiv
Creative director: Ruslan Palamarchuk
Art director: Bohdan Strilchyk
Copywriter: Hanna Bazylenko
Managing director: Olena Sukhanova
Pr director: Daria Liashenko
Event production: Digitas Germany
Additional company: Yelyzaveta Blok — Junior PR Manager at MSL Ukraine, Ilka la Quiante — Team Lead at Digitas Germany, Luca Neumann — Project Manager at Digitas Germany, Christian Fuchs — Director Experience at Digitas Germany, Julia Ebell — Executive Client Partner at MSL Germany, Heiko Geibig — Director at MSL Germany