Women against populists

Creative idea

We reminded women in smaller towns that their vote could save or condemn women needing abortions. Drawing on research, we crafted messages addressing their daily concerns. In larger cities, where belief in change had waned after years of ineffective protests, we reignited motivation. By engaging over 1,600 influential women, we mobilized millions to fight for their rights. This effort led to one of the most significant voter turnout successes in Polish history, with an unprecedented increase driven largely by the mobilization of women.

Brand name: AN ALLIANCE OF 107 FEMALE ORIENTED NGOS 'WOMEN FOR ELECTION' & THE BATORY FOUNDATION
Advertiser / client: AN ALLIANCE OF 107 FEMALE ORIENTED NGOS 'WOMEN FOR ELECTION' & THE BATORY FOUNDATION
Product / service: Pro-turnout campaign
Campaign name: Women against populists
Agency network: VML
Agency: VML Poland
Media agency: Mindshare, GroupM
Additional company: Głos Kobiet, Laska Nebeska Agency, Publicis Groupe Poland, Legalden, IRCenter (Socjolożki.pl), Mindshare, MultiOne, GroupM, LifeTube, Shootme, VEINPOST, zstudio, Difference, Kobiety na Wybory
Production company: Shootme, VEINPOST
Web address: https://www.batory.org.pl/
Chief creative officer: Dawid Szczepaniak, CCO, VML Poland
Executive creative director: Piotr Osiński, ECD, VML Poland
Creative director: Joanna Paździórko, Creative Group Head, Joanna Sroka, Associate Creative Director, VML Poland
Art director: Maciej Kmiecik, Senior Art Director, Maja Szczypek, Piotr Hudycz, Art Director, VML Poland
Copywriter: Małgorzata Garapich-Nowicka, Senior Copywriter, Joanna Milewska, Copywriter, VML Poland
Designer: Dariusz Kurnikowski, DTP Operator, Rafał Cieciura, DTP Operator, Daria Brzozowska, Design Traffic Manager, Joanna Marach, Traffic Manager, Rafał Szubiński, Motion Designer, Joanna Rosiak, VML Poland
Account director (agency): Agnieszka Grzymkowska, Managing Partner, Agnieszka Billik, Business Director, Maria Krajewska, Senior Account Manager, VML PolandVML Poland
Media director: Maciej Kiełczewski, Media buying, Mindshare, Bartłomiej Orzechowski, Director, CL, Mindshare. Kinga Compa, Media Planner, Mindshare, Adrian Kawecki, CEO, Mindshare, Małgorzata Osiecka, Non-TV Market Lead/Non-TV Trading Director, Mindshare, Agnieszka Lizoń, Digital Trading Director, Mindshare, Zofia Majorek, Media buying, GroupM, Wiktoria Bazak, Media buying, GroupM, Izabela Albrychiewicz, Media buying, GroupM, Agnieszka Lizoń, Media buying, GroupM, Łukasz Pierzynowski, Media buying, GroupM, Arek Fraczak, Media buying, GroupM, Marta Poniedzielska, Media buying, GroupM, Adrian Włodarczyk, Media buying, GroupM, Adrianna Mroziewicz, Media buying, GroupM
Strategic planner / strategist: Anna Klamecka, Strategy Director, Natalia Błachowska, Associate Strategy Planner, Martyna Picheta, Junior Strategy Planner, VML Poland
Senior planner: Małgorzata Słychań, Influencer Advocacy Manager, Izabela Grzech, Influencers Lead, Wiktoria Siwiec, Influencers Lead, VML Poland
Pr director: Barbara Pleban, PR , MultiOne Anna Szumańska, PR, MultiOne
Photographer: Michał Klusek
Film production: Marysia Surzycka, Producer, Shootme, Marta Kocher, Producer, VEINPOST, Michał Majewski, Producer, Shootme, Magdalena Potocka-Zwoźna, Producer, Shootme, Natalia Klejnowska, Producer, Shootme
Director: Kasia Grabek
Music: Emilia Kryjak, Copywirting & songwriting
Agency producer: Magdalena Dzieniesiewicz, Producer, Anna Monika Puławska, Producer, VML Poland
Post production: Marta Majewska, zstudio
Additional company: Zofia Sanejko, Łukasz Jach-Bartha, Anna Laskowska, Milena Sala, Maciej Sobczyński, Małgorzata Zwierzchowska, Adrian Zielant, Magdalena Brejnak, Patrycja Rusnak, Natalia Białek, Michał Sitek, Anna Ledwoń, Radosław Ruciński, Arkadiusz Tkaczyk, Marcin Wilk, Katarzyna Rozenfeld, Olga Adamkiewicz, Magda Sobkowiak, Aleksandra Kwiatkowska, Monika Szymor, Agata Bauc, Renata Grzywacz, Marta Sztandarska, Maria Janiak, Aleksandra Petrykowska, Iweta Opolska, Aleksandra Kleinrok, Aleksandra Włodarczyk, S