Because our planet is blue

Creative idea

Springer & Jacoby, in collaboration with OceanCare, has launched a powerful campaign for ocean conservation titled “Because our planet is blue,” coinciding with the UN World Oceans Day on June 8. The campaign, featuring stark imagery and videos, highlights the threats to oceans, such as shipping, plastic pollution, and oil extraction. It aims to gather signatures for an OceanCare petition to be presented at the 2025 UN Ocean Conference in Nice, urging global action for marine protection. A symbolic act involved defacing romanticized ocean-themed books, reflecting human impact on the oceans.

Brand name: OceanCare
Advertiser / client: OceanCare
Product / service: Awareness campaign for the protection of the oceans for OceanCare
Campaign name: OceanCare: Because our planet is blue
Agency network: INDEPENDENT AGENCY
Agency: Springer & Jacoby Österreich GmbH, Vienna
Web address: https://ourplanetisblue.org/
Agency chief executive officer: Ralf Kober, Paul Holcmann
Chief creative officer: Paul Holcmann
Executive creative director: Paul Holcmann
Creative director: Paul Holcmann
Art director: Sebastian Müller
Copywriter: Helmut Stummer
Designer: Vitor Pieri
Account director (agency): Ralf Kober
Client account director: Alexander Wulz