Read Between The Lines

Creative idea

For Latvians, the topic of child sexual abuse still hides between closed doors. The Child Safety NGO “Dardedze” urged parents to “Read Between the Lines” and pay closer attention to sexual abuse often hidden in plain sight. To start this difficult conversation, a “Creative Safe-Space” was launched and invited the community to express themselves, learn, share, collaborate and seek help if needed. Initially a white room, in one week hundreds filled it with color – painful traces of past experiences and hopeful suggestions for future.

Brand name: Childhood Safety Non-Profit Organization “Dardedze”
Advertiser / client: Childhood Safety Non-Profit Organization “Dardedze”
Product / service: Social topic
Campaign name: Read Between The Lines
Agency network: INDEPENDENT AGENCY
Agency: MAGIC, Riga
Additional company: KID Design
Agency chief executive officer: Andris Rubins
Creative director: Monta Kalneta & Laura Lapiņa
Art director: Maija Rozenfelde (KID Design)
Copywriter: Monta Kalneta & Laura Lapiņa
Designer: Toms Vilītis
Account director (agency): Inga Rudovica
Client account director: Anda Avena
Additional company: Project made in collaboration with KID Design Account manager: Rota Šulmeistere Social media; Niklāvs Vētra Others: Madara Zaprauska, Dace Izabella Grundšteina, Emīls Rupais, Franks Andrejs Pīrogs, Guntars Šmits, Māris Dejus