This Is All I Can Afford

Creative idea

In Turkiye, the lack of affordable housing for university students is a significant issue, with high rents and overcrowded dormitories leaving many in dire living conditions. The Turkish Education Foundation (TEV) launched the 'This Is All I Can Afford' campaign to raise awareness of this issue. TEV set up 1-square-meter mock-ups of living spaces in busy city centers during the university entrance exam weekend. These small, cramped installations were designed to represent the limited conditions students can afford, bringing the housing crisis into clear focus for the public. Through this visual representation, TEV aimed to highlight the difficulties students face in securing adequate housing.

Brand name: Turkish Education Foundation
Advertiser / client: Turkish Education Foundation
Product / service: Non-Governmental Organization
Campaign name: This Is All I Can Afford
Agency network: INDEPENDENT AGENCY
Agency: Happy People Project, İstanbul
Media agency: Mindshare, Ingage
Additional company: Goodboy Production
Production company: Goodboy Production
Web address: https://www.tev.org.tr/homepage/en
Agency chief executive officer: Orçun Onural, Yaşar Akbaş
Chief creative officer: Ergin Binyıldız
Executive creative director: Atilla Karabay
Creative director: Mesut Yüksel, Şadi Akbudak
Art director: Sezgin Bulut
Copywriter: Tamer Kılıç
Designer: Aydın Önel, Tolga Çeki
Account director (agency): Tuba Karaca Azak, Murat Turfanda
Client account director: Banu Taşkın
Managing director: Pelin Börk
Strategic planner / strategist: Özgün Özkalay
Senior planner: Özlem Akbaş, Ezgim Avkaroğulları
Pr director: Artı PR
Film production: Goodboy Production, Panik!
Director: Ege Örs
Music: Ege Selçuk
Agency producer: Sevinç Öktem, Ali Çiçek, Tuna Aktaş
Post production: Panik!
Digital creative: Yasemin Küçük, Seher Kış, Müge Sert, Nur Tunay
Additional company: Account Supervisor: Durul Mıhcı, Şenay Elvan Duman Account Executive: Şeyma Nur Tekin, İrem Atay