Raise Your Voice Against Bullying

Creative idea

Bullying is a significant problem in Macedonia, country with 2 million population, affecting many children. The most troubling aspect is the silence surrounding it. While many individuals were willing to share their stories anonymously, few were ready to speak on camera. The fear, shame, and stigma were barriers too daunting for many to overcome. We harnessed the power of AI-based tools to give voice to those who were afraid to share their stories. These tools allowed us to bring the anonymously shared experiences to life. In the first week, numerous stories were produced and shared on social media.

Brand name: Makpetrol AD Skopje
Advertiser / client: Makpetrol AD Skopje
Product / service: Gas and oil company / CSR campaign against bullying
Campaign name: Raise Your Voice Against Bullying
Agency network: INDEPENDENT AGENCY
Agency: New Moment Skopje
Media agency: New Moment Skopje
Digital agency: New Moment Skopje
Production company: New Moment Skopje
Web address: https://makpetrol.com.mk
Agency chief executive officer: Sasho Peshev
Creative director: Toshe Arsov, Ilinka Crvenkovska
Art director: Blagoja Spasovski, Jana Misheva
Copywriter: Sara Anastasovska, Marko Matkaliev, Ena Nikolikj
Designer: Blagoja Spasovski, Milka Drakalska - Spasovska
Client account director: Risto Gapikj
Media director: Nikola Peshev
Managing director: Jelena Ivanovic
Strategic planner / strategist: Filip Dimitrov
Senior planner: Cvetanka Kalosheva
Pr director: Aleksandar Sazdovski
Director of photography: Gjorgji Klincarov
Agency producer: Mihajlo Cvetanov
Post production: Dzemal Smailagic, Viktor Zahariev
Digital production: Renata Vukadinovic
Digital creative: Aleksandar Testorides
Event production: Sashko Kazandziski, Igor Boboleski