Tracks of extinction

Creative idea

Mineral Water 'Velingrad' takes its name from one of the largest cities in the Rhodope Mountains. However, within the Rhodopes, 87 animal species are on the verge of extinction – a problem largely unknown to Bulgarian society. Insight: The animal tracks in the mountains resemble a Hollywood star's imprint. We created the travelling exhibition 'Tracks of Extinction' which turned real animal traces into imprints.

Brand name: Velingrad
Advertiser / client: Tymbark Bułgaria
Product / service: Mineral water
Campaign name: Tracks of extinction
Agency network: INDEPENDENT AGENCY
Agency: proof., Sofia
Media agency: proof.
Digital agency: proof.
Additional company: Propaganda
Agency chief executive officer: Sava Ahmakov
Chief creative officer: Angel Iskrev
Executive creative director: Angel Iskrev
Creative director: Angel Iskrev
Art director: Emanuela Belovarski, Ilian Iliev
Copywriter: Zhivko Bozdanski
Designer: David Kirilov
Account director (agency): Sanya Stefanova
Client account director: Savina Dimora-Palikareva
Media director: Maria Petrova
Managing director: Sava Ahmakov
Strategic planner / strategist: Nikolay Dievski
Senior planner: Ioana Taca
Pr director: Propaganda