855-HOW-TO-QUIT-(OPIOIDS)
Creative idea
855-HOW-TO-QUIT. A helpline that reaches out to people in the most critical moment – when they have a pill in their hand. It turns the object of addiction into a way out, by using the mandatory imprint codes on opioid pills into phone extensions: codeine (IP33) is dialed as 4733, oxycodone (K9) as 59. The caller hears the story of someone who managed to quit that very pill – live whenever the survivors’ availability allows, pre-recorded for 24/7 service. Followed by live advice from experts and concrete treatment options nearby.
Brand name: Anzen Health
Advertiser / client: Anzen Health LLC.
Product / service: Healthcare
Campaign name: 855-HOW-TO-QUIT-(OPIOIDS)
Agency network: SERVICEPLAN
Agency: SERVICEPLAN GERMANY
Media agency: MEDIAPLUS GROUP
Digital agency: Raw Material
Production company: JOJX
Web address: https://www.anzenhealth.com
Chief creative officer: Alex Schill (SERVICEPLAN GROUP), Pablo Marques (Raw Materials)
Executive creative director: Lorenz Langgartner, Franz Röppischer (SERVICEPLAN GERMANY)
Creative director: Dennis Fritz, Wojciech Zalot (Raw Materials)
Art director: Camille Nizet, Tanvi Phalak, Rohil Borole, Kai West Schlosser (SERVICEPLAN GERMANY)
Copywriter: Shruthi Subramanian, Javier Granados (SERVICEPLAN GERMANY)
Designer: Wojciech Zalot (Raw Materials), Michael Clasen (kimera)
Managing director: Maximilian Florian Schöngen, Tamara Alesi (MEDIAPLUS GROUP)
Pr director: Karan Novas (Tulom)
Photographer: Jeffrey Stockbridge (Jeffrey Stockbridge LLC), Tom Kubik (Tom Kubik Photography), Ewelina Bialoszewska (Off Studios)
Film production: Jackson Morton, Joe Care, Pedro Aragão De Oliveira (JOJX)
Director: Oliver Würffell (JOJX)
Director of photography: Ian Rigby (JOJX)
Music: DaHouse Audio
Agency producer: Kevin Riedl, Simon Mairhofer, Sahra Zobair (Off Studios)
Post production: JAMM, János Kiss (Freelance)
Additional company: Margarita Nikolajeva, Michal Kuśmierz, Motion Designer (SERVICEPLAN GERMANY)
Enza Chiodi, US Chief Client Officer (Talon)
Michel May, CEO (Anzen Health)
Erika Ball, Founder (We Are Those People)
John Roescher, CEO; Jennifer Allen, COO; Richard Mattka, Lead Creative Technologist;
Joanna Kinscherff, Senior Program Manager;
Roman Tikhonov, 3D Artist (Raw Materials)
Wonder Betin, Cassiano Derenji, Carol Masseti, Lucas Mayer, Silvinho Erne, Rodrigo Lemos, Lucas Mayer, Music (DaHouse Audio)
