JBL Quantum Guide Play

Creative idea

First person shooter games have captivated gamers across generations. However, among the most played games of all time, none has been made accessible for the visually impaired. With more than 50 million visually impaired gamers in the world, it's time we make games more inclusive. Fueled by research that spanned nearly two years in collaboration with the blind society, JBL Quantum introduces Guide Play. A software that leverages AI and machine learning to turn the objects and structures in the game environment into sounds, allowing the visually impaired to perceive their spatial environment.

Brand name: JBL
Advertiser / client: Harman APAC
Product / service: JBL Quantum
Campaign name: JBL Quantum Guide Play
Agency network: HAVAS
Agency: BLKJ Havas Singapore
Agency chief executive officer: Rowena Bhagchandani
Chief creative officer: Joji Jacob
Executive creative director: Guilherme Machado and Khalid Osman
Art director: Sunny Chuang
Account director (agency): Boon Ng
Client account director: Vera Costan
Managing director: Fiona Huang