Reprinting Nica
Creative idea
We needed to reconnect with Nicaraguans in a way that would touch an emotional core that would transcend all generations.After four years of being the only country without print media we were going to return to work in Nicaraguan territory.We found the possibility of entering Nicaragua’s San Juan River through Costa Rica,in a fishing boat.We were able to edit and publish in dictatorship's territory,without he noticing,and thus exiled journalists returned to their country to do what they do best:tell the truth.Also,distribution was totally organic through WhatsApp and Telegram groups of Nicaraguans,making them the distribution chain and also the printing presses.
Brand name: La Prensa Newspaper
Advertiser / client: La Prensa Newspaper / Juan Lorenzo Holmann Chamorro
Product / service: La Prensa Newspaper
Campaign name: Reprinting Nica
Agency network: HAVAS
Agency: Havas Costa Rica + BETC HAVAS
Production company: Fulfierros
Web address: https://www.laprensani.com/edicion98aniversario
Chief creative officer: Josafat Padilla Vega, Erh Ray
Executive creative director: Nelson Moya Alvarado
Creative director: Juliano Almeida, Luiz Gimenes (Libra), Flavio Tamashiro, Roberto Morales, Yeudy Guido Arce
Copywriter: Jose Dolores Medina Cabrera, Sebastian Quirós Solis
Designer: Carolina Rojas Carillo, Miguel Campos Pargana, Jose Campos Monge (Graphic Designers)
Account director (agency): Douglas Jimenez DiPalma
Media director: Gabriela Navas Zamora
Strategic planner / strategist: Eduardo Ruiz Mora, Daniel Gonzalez Castro
Pr director: Fabiana Antacli
Agency producer: Ana Paula Casagrande, Paula Pereira
Additional company: Editing: Gabriel Aparecido Barbosa
Motion Graphics: João Henrique Leão
Sound Design: Punch Audio
Music Producer: Mariano Alvarez
Music Creative: André Namur
Executive Producer: Lili D.Aragoni
Sound Design Client Services Team: Ale Pais, Gabi Takan
Production Coordination: Cristiane Oliveira, Karina Coviello
Mixing and Post-production: Gustavo Guanaes, Ian Sierra, Rodrigo Tuchê
