Sans Gender

Creative idea

In a world where gender equality is increasingly falling off the agenda, the need for ways to address gender bias is crucial. Sans Gender is an OpenType code that transforms any typeface into a tool to stop unconscious bias as it is being written. The bespoke font is coded to seamlessly replace needlessly gendered terms as they are typed with a pre rendered inclusive term. To ensure Sans Gender can truly change the narrative the code behind it is open source and available via our website, so that anyone can hard code any typeface to remove lazy gender stereotypes.

Brand name: Sans Gender
Advertiser / client: Sans Gender
Product / service: Sans Gender
Campaign name: Sans Gender
Agency network: HAVAS
Agency: Havas Lynx, Manchester
Production company: Prose on Pixels Manchester
Web address: https://www.sansgender.com
Agency chief executive officer: Claire Knapp
Chief creative officer: Alex Okada
Executive creative director: Chris Wellard
Art director: Em Craxton, Aaron Daniel
Copywriter: Steven Gormley, Ellie Davidson
Designer: Callum Dawes
Account director (agency): Steven Nicholson
Client account director: Lorna Kemplay
Post production: Richard Berry
Additional company: Senior Account Manager, Emma Pook Motion Designer, Daniel Pike