The Donation Map

Creative idea

Today's youth are eager to contribute to social and environmental causes but often face financial or logistical barriers. To help them engage, we've harnessed their passion for gaming by partnering with Fortnite, one of today's most popular games. The Donation Map on Fortnite offers a free, accessible platform for youth to participate in humanitarian causes through interactive gameplay. With 247 million active accounts and high daily playtime as of January 2024, Fortnite's influence helps turn virtual engagement into tangible support, requiring only time and passion from the players.

Brand name: UNITED24
Advertiser / client: UNITED24
Product / service: Fortnite Map
Campaign name: United24
Agency network: HAVAS
Agency: Havas Play
Additional company: United24
Additional company: CCO Fabrice PLAZOLLES, Quentin CLAUSSE, Elise PRUVOST, Théo TROMEUR, Coraline VACHER, Nicolas LEBAS (Havas Play France). Jack AMBER (Evolve). Nataliya MOROZOVA (Havas Group Ukraine). David FENLON (Media Exchange Group). Guillaume MONTEUX (GADSME). Malwina GALICKA (InStreamly). Oscar ERAZO (Havas Play Colombia). Daria STEPANENKO, Julia SOLOVEY, Renata KAZANSKA, Anastasiia CHORNA (UNITED24). Stéphane GUERRY (Havas Play France). Alejandro SARACHO ECHEVARRIA (Havas Spain).