Unmissable

Entry code: A01011GD19Agency: Publicis Italy, MilanAdvertiser / client: Heineken
Group: A Film, A01 Food & Drinks

Creative idea

Accidentally missing out on crucial UCL match moments is a very relatable experience. It’s also a deeply personal and dramatic one that leaves you feeling isolated even in the middle of a communal celebration. This is the feeling we wanted to convey through our film. Intimate cinematography, slightly exaggerated performances, and a cinematic language all serve to highlight this personal drama, making these moments more relatable and bringing out the humor in them.

  • Brand name: Heineken
  • Advertiser / client: Heineken
  • Product / service: Heineken
  • Campaign name: Unmissable
  • Agency network: PUBLICIS
  • Agency: Publicis Italy, Milan
  • Production company: Iconoclast Paris
  • Executive creative director: Luca CInquepalmi, Marco Venturelli
  • Creative director: Eddy Guimaraes, Vinicius Dalvi
  • Copywriter: James Andrews
  • Account director (agency): David Pagnoni, Davide Gonzato, Eleni Charakleia, Alexandra Stoica, Barbara Ruscio Levi, Dalila Salhi, Lischa Steiper
  • Strategic planner / strategist: Bela Ziemann, James Moore
  • Director: Megaforce
  • Director of photography: Lasse Frank
  • Music: Raj Sehgal
  • Agency producer: Mariella Maiorano, Viviana Biondolillo
  • Post production: The Mill London
  • Post production producer: Misha Standford - Harris
  • Additional company: CCO Publicis WW & CCO Publicis Groupe Italia - Bruno Bertelli CCO Publicis Italy - Cristiana Boccassini Production - Charlotte Marmion / Guillaume Lefrancois / Emma Palatin / Marco Puig Costume Designer - Mimi Lempicka Casting Director - Emma Skowronek Editor - Fred Olszak Client - Gianluca Di Tondo / Els Dijkhuizen / Ita Bassey