Knight

Creative idea

What makes a hero, a hero? What makes a journey epic? Greatness has a lot of faces, but it always requires sacrifice, unselfishness and a huge dose of courage. And yes, getting off the couch to do Sunday cleanup, definitely ticks all the boxes.

Brand name: W5
Advertiser / client: Lidl Romania
Product / service: Household cleaning products
Campaign name: Knight
Agency network: MULLENLOWE
Agency: MullenLowe Romania - Bucharest
Additional company: Initiative Media
Production company: Cyclops Films
Web address: https://surprize.lidl.ro/w5
Executive creative director: Damian Nunez
Art director: Silviu Antohe
Copywriter: Mihai Costache
Account director (agency): Andra Panaitescu
Client account director: Mihai Cazacu
Media director: Anca Ionescu
Managing director: Gabriela Alexandrescu
Strategic planner / strategist: Ioana Dobrinescu
Senior planner: Adrian Chiuhan
Film production: Cyclops Films
Director: Bogdan Moldoveanu (Hypno)
Director of photography: Alexandru Dorobantu (ATE)
Music: Thriller Epic by VOLTATUNES (Audiojungle)
Agency producer: Ilinca Nanoveanu
Post production: BroVisual
Post production producer: Gabi Enache