Destination Campaign: TouchPoint - New York

Creative idea

Traveling is fueled by the need to experience things on our own. So we translated this longing into our destination campaign. To compete with other EU cities, who show their beauty full-frontal, we took a smarter teasing approach. By using the famous vistas while blurring out the most important parts, the “No spoilers. See it live.” campaign encourages to go for the authentic feeling of personal experience, without spoiling the moment of seeing something beautiful live for the first time. No Spoilers. See it live.

Brand name: Prague and Central Bohemia
Advertiser / client: Prague Airport, CzechTourism, Prague City Tourism, Central Bohemia Tourist Board
Product / service: Tourism/Hospitality
Campaign name: No Spoilers. See it live.
Agency network: INDEPENDENT AGENCY
Agency: Loosers Prague
Web address: http://www.seeitlive.travel
Creative director: Petr Bucha
Art director: Helena Šídová, Veronika Lálová, Jiří Riess, Petr Dvořák
Account director (agency): Jakub Kesl
Client account director: Ondřej Svoboda
Managing director: Iva Bízová
Agency producer: Magdaléna Haltuchová
Additional company: Project Managers: Tomáš Svoboda, Barbora Hořavková