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Entry code: E38001GD19Agency: The Smarts, SofiaAdvertiser / client: IKEA
Group: E Digital & mobile, E38 Social networking solutions & community sites

Creative idea

Brief: promote IKEA new pet furniture collection LURVIG and activate people to click on the website link in social media. Budget: almost none. Solution: IKEA posted a strange post looking like a mistake of the admins. People decided it was a mistake. But then IKEA kept on doing it. And everybody got crazy. For 48 hours IKEA was only rrrRRrr-ing in every Facebook and Instagram post and comment. Result: 3 times more clicks on the website link than usual. Budget spent: 40 EUR.

  • Brand name: IKEA
  • Advertiser / client: IKEA
  • Product / service: IKEA
  • Campaign name: rrrrRRrr
  • Agency network: INDEPENDENT AGENCY
  • Agency: The Smarts, Sofia
  • Web address: https://www.facebook.com/ikeabulgaria/
  • Creative director: Georgi Zlatkov
  • Copywriter: Doroteya Slavcheva, Stoyko Kavaldzhiev
  • Designer: Lusina Terzyan
  • Account director (agency): Jana Dakovska
  • Client account director: Bistra Bozhikova
  • Managing director: Radoslav Bimbalov