I am a donor, too. Because I support Serbia.

Creative idea

With only three donors per million population, Serbia is last in comparison to the countries of the region and Europe. The citizens of other countries have much more chances for vital organ transplantation. The campaign, realized in partnership with Serbian Ministry of Health, focuses on increasing the number of organ donors in Serbia, with an aim of saving the lives of people who have been waiting on transplantation for a number of years. The idea is to stir up the famous Serbian spite and raise the team spirit of the population while appealing to national unity on this sensitive topic.

Brand name: I am a donor, too. Because I support Serbia.
Advertiser / client: HEMOFARM Foundation
Product / service: Social awareness campaign
Campaign name: I am a donor, too. Because I support Serbia.
Agency network: INDEPENDENT AGENCY
Agency: HEMOFARM Foundation, Belgrade
Additional company: HOMINID Advertising
Production company: HOMINID Advertising
Web address: http://ijasamdonor.rs/
Executive creative director: Pavle Farčić
Creative director: Vukša Veličković
Art director: Ivana Zotović
Copywriter: Tijana Katona
Designer: Ivana Zotović
Account director (agency): Pavle Farčić
Client account director: Marko Grubač
Media director: Represent Communications, Brendon
Managing director: Suzana Đorđević
Strategic planner / strategist: HEMOFARM Foundation
Pr director: Represent Communications, Brendon
Photographer: Vladimir Miladinović Piki
Illustrator: Ivana Zotović
Film production: HOMINID Advertising, Brain WM
Director: Ognjen Janković
Director of photography: Vladimir Miladinović Piki & Marko Gligorijević
Music: Nemanja Mosurović
Screenwriter: Tijana Katona
Agency producer: Marko Grubač
Post production: Brain WM, HOMINID Advertising
Post production producer: Marko Grubač
Digital production: Hominid Advertising
Digital strategist: Vukša Veličković
Digital creative: Vukša Veličković