Facing Emotions

Entry code: E42001GD19Agency: Digitas Poland Advertiser / client: HUAWEI
Group: E Digital & mobile, E42 Interactive tools and other digital solutions

Creative idea

Huawei Facing emotions - An AI powered app that helps the blind and visually impaired 'see' emotions by translating them into sounds. Facing Emotions utilises the Huawei Mate20 Pro’s powerful AI and camera to translate key human facial emotions into short unique sounds. Making it possible for the blind and visually impaired to have a richer experience when speaking face to face with others. The app worked without wifi, was released globally on the Google play store in 21 languages, picked up in international media reaching over 340 million people and achieved a million dollars in earned media.

  • Brand name: Huawei
  • Advertiser / client: HUAWEI
  • Product / service: Huawei Mate 20 Pro
  • Campaign name: Facing Emotions
  • Agency network: PUBLICIS
  • Agency: Digitas Poland
  • Additional company: HUAWEI
  • Production company: TANK
  • Web address: https://consumer.huawei.com/pl/phones/mate20-pro/facingemotions/
  • Executive creative director: Kamil Majewski
  • Creative director: Patrycja Lukjanow
  • Art director: Dorota Pakuła vel Rutka
  • Copywriter: Quentin Carenzo
  • Designer: Paulina Plucińska-Kędzia, Weronika Siejkowska, Olga Rukat, Paweł Samu
  • Strategic planner / strategist: Katarzyna Jasinska
  • Film production: Marcin Borkowski, Sandra Zagórska
  • Director: Marcin Filipowicz
  • Director of photography: Mateusz Skalski
  • Music: Tomasz Bilecki, Ztudio&Burza
  • Agency producer: Marta Gierej
  • Digital production: Katarzyna Kołakowska
  • Digital creative: Mariusz Czepiec
  • Additional company: Account service: Joanna Carbol, Izabella Rekowska. Motion Design: Olga Rukat, Paweł Samul UX: Katarzyna Kołakowska Design Director: Mariusz Czepiec Creative support: Tomek Bujok Client: Ewelina Głocka – Huawei Regional PR Manager CEE&Nordic Region Milena Orłowska – Huawei Regional Social Media Manager CEE&Nordic Region Kamil Sikorski – Huawei Regional Digital Director CEE&Nordic Region Matej Podobnik– Huawei PR DirectorCEE&Nordic Regional Division