War belongs to Museums

Creative idea

If you travel around the Ukrainian museums, you can find an astonishing thing – an armor missing, because it is taken back to the frontline, after years, being closed at the exposition… forever as we thought. This stunning symbol of things, going terribly wrong, transformed into the message for the charity antiwar organization: war belongs to museums. Help us put it back

Brand name: Clear Sky Charity Foundation
Advertiser / client: Clear Sky Charity Foundation
Product / service: Social campaign
Campaign name: War belongs to Museums
Agency network: VML
Agency: Young & Rubicam Ukraine
Additional company: LimeLite
Creative director: Anna Kostyleva
Art director: Natalia Gromova
Copywriter: Anna Kostyleva
Client account director: Lubov Adamski
Managing director: Dmytro Barsukov
Photographer: Konstantin Lychak
Film production: Lime Lite
Director of photography: Denys Lushchik
Music: Music text adaptation and Voice Volodymyr Borysenko
Agency producer: Aleksey Olefir