First Aid Game

Creative idea

From 1000 Hungarians, only 17 can perform proper CPR. We wanted to make a change in this and come up with a solution that promotes and teaches CPR: We created a unique pinball machine that works differently compared to its companions. The pinball machine got an entirely new inner design, which looks like the inside of a humans chest. On the outside, we have a CPR dummy built on top of the device, so children can enjoy a game of pinball only after they apply CPR on the dummy. If they do it right, they get rewarded with a round of pinball.

Brand name: Red Cross Hungary
Advertiser / client: Red Cross Hungary
Product / service: CPR (Cardiopulmonary resuscitation)
Campaign name: First Aid Game
Agency network: VML
Agency: VMLY&R Hungary
Executive creative director: László Falvay
Art director: Mihály Rajkó
Copywriter: András Takács
Designer: Tibor Z. Petenyi
Account director (agency): Zsofia Wager
Client account director: Borbála Makai
Managing director: László Palincsár
Strategic planner / strategist: Paloma Medina
Agency producer: Fanni Brill