Sheboard – Raised by words

Creative idea

Sheboard is a virtual keyboard for boosting girls’ confidence. With predictive text input, it suggests gender-neutral language. It helps everyone reflect on – and possibly change – the ways we talk to and about girls. Sheboard reminds girls about the abilities they have that people don’t always think to mention. The amount of communication that happens on our mobiles keeps growing. That’s why the keyboard is an ideal place for tapping into people’s language. But the idea is bigger than that; typing messages is something everyone can relate to, and just hearing about the keyboard makes people think how they choose their words when talking with or about girls.

Brand name: Plan International Finland
Advertiser / client: Plan International Finland
Product / service: Plan International Finland
Campaign name: Sheboard – Raised by words
Agency network: INDEPENDENT AGENCY
Agency: hasan & partners, Helsinki
Additional company: Plan International Finland, Samsung Electronics Nordic, Into-Digital, B-reel, The Honey Partnership, OSG Communications
Production company: B-Reel
Web address: https://sheboard.com/
Creative director: Tobias Wacker
Copywriter: Katariina Harteela, Creative
Designer: Joseph Bayne, Design director and Sonya Isupova, Graphic designer
Account director (agency): Kirsi Saloranta and Pia Fri, Account manager
Pr director: PR: The Honey Partnership, OSG Communications
Photographer: Shoot Hayley
Film production: Lia Eliasson, Producer
Director: Freshteh Piltan
Agency producer: Marc Stevenson, Executive producer
Post production: Mika Onnela, Editor
Digital production: Into-Digital: Antti Rasi, Project Manager and Mikko Hytönen, Head developer
Digital creative: Dean Clatworthy, Developer and Luca Rossi, Web designer
Additional company: Junior creatives: Laura Andersson, Riikka Rechardt Plan International Finland: Eva Anttila Nora Lindström Mika Välitalo Kirsi Mettälä Inka Kovanen Samsung Electronics Nordic : Elin Wallberg