The real-life escape room

Creative idea

In Slovenia child sexual abuse within family is a serious issue and a taboo topic with less than a third of all incidents reported. To avoid the taboo we used the analogy of the escape room. Sexually abused children are held captive behind the four walls of an abusive environment, from where they cannot escape. Only adults can help them escape and the only solution is to report the abuse. This led to setting up Pop-up Escape Room at the untouched real-life crime scene, with the real survivor being a guide of the escape room with the only one clue.

Brand name: UNICEF Slovenia, Association Against Sexual Abuse
Advertiser / client: Unicef
Product / service: /
Campaign name: The real-life escape room
Agency network: INDEPENDENT AGENCY
Agency: Agencija 101, Ljubljana
Additional company: /
Production company: Gregor Novak / PERFO Production
Creative director: Sašo Petek
Art director: Primož Kos
Copywriter: Jure Korenč, Sašo Petek
Account director (agency): Anja Šeme Todorović
Client account director:
Media director: Matjaž Marin
Managing director: Dino Zupančič, Peter Vidmar
Strategic planner / strategist: Uroš Svenšek
Photographer: Andraž Fijavž Bačovnik
Music: Matjaž Moraus Zdešar
Screenwriter: Biljana Maletić
Post production: Jan Lovše, Andrej Avanzo / PERFO Production
Digital strategist: Leon Škrilec, Matjaž Okretič
Digital creative: Eva Gradišar
Event production: Gregor Golob, Žiga Goltes