The Card with Meaning

Creative idea

Tatra banka, one of the largest banks in Slovakia, is devoted to promoting art and culture. Every year, it issues a limited edition credit card dedicated to a significant cultural achievement or individual. This year we picked Lubor Kralik. After 17 years of research, he published the first etymological dictionary of Slovak - a dictionary that captured the historical origin of words. The idea is very simple: we explained the origin of the specific media terms via the particular media type, or used the terms that corresponded with the location of the media. In a nutshell, any media of our choice could efficiently communicate our card. The card with meaning.

Brand name: Tatra banka
Advertiser / client: Tatra banka
Product / service: Credit Card
Campaign name: The Card with Meaning
Agency network: INDEPENDENT AGENCY
Agency: MADE BY VACULIK Bratislava
Additional company: Tatra banka
Creative director: Peter Izo
Art director: Branislav Mlady
Copywriter: Marek Konecny
Account director (agency): Marcela Parakova
Strategic planner / strategist: Adam Horecky