Ever wondered what Brazilian lovers do?

Creative idea

Who could tell that having sex can actually cause urinary tract infections in women? And that peeing after sex can help avoiding it? Well, we could. But we decided to do it in a very nice way, almost like a pillow talk. Through a digital campaign, promoted by youtube pre rolls, we invited women for an online quiz that revealed their after-sex nationality. A fun and entertaining way to deliver a not so fun message: pee after sex to avoid UTIs.

Brand name: Urinal from Idelyn
Advertiser / client: Walmark
Product / service: Medicine/Health
Campaign name: After Sex Nationality
Agency network: MCCANN WORLDGROUP
Agency: McCann Budapest
Additional company: McCann Budapest
Executive creative director: Gabor Havasi
Art director: Anna Pushkareva
Copywriter: Priscilla Esteves Franco and Dora Aniko Toth
Designer: Adam Csapo
Account director (agency): Tamas Gabor
Media director: Andras Kubicsko
Strategic planner / strategist: Marina Niks
Agency producer: Mark Ery - Adrienn Nagy
Digital strategist: Lili Donka