Burger

Creative idea

Created as an imagined long exposure shot, the lights of cars on the road together make up the icon of a burger. BRAND RELEVANCE: to encourage traffic at the McDrives, we bring together cars and the iconic product in an inseparable way. PLACEMENT The billboards were placed near McDrives, next to the Hungarian highways and in the outskirts of the city.

Brand name: McDonald's
Advertiser / client: McDonald's
Product / service: McDrive
Campaign name: Burger
Agency network: DDB WORLDWIDE
Agency: DDB Budapest
Additional company: -
Creative director: Karolina Galácz, Zsolt Balogh
Art director: Emese Gillotte
Copywriter: Dorottya Tóth
Account director (agency): Ágnes Kőrös
Client account director: Detti Simon
Strategic planner / strategist: Sarolta Gál
Digital production: Gravy
Additional company: Head of Art: Guilherme Somensato