Corpus IT School Identity

Campaign idea

CORPUS: a new format of IT school. It teaches programming, robotics, blockchain, computer technologies. These disciplines are based on cellular automata: mathematical models created in 1940s as a way of simulation and study of the environment. Cellular automata are known by every programmer. It’s not just a graphic trick, it’s a widely used model – the very soul of programming. And we didn’t just draw visual identity, but programmed it. We created an application that transforms any text into a code. The code switches the rules of the cellular automaton, creating unique patterns.

Brand name: Corpus IT School
Advertiser / client: Corpus IT School
Product / service: Corpus IT School
Campaign name: Corpus IT School Identity
Agency network: INDEPENDENT AGENCY
Agency: Voskhod, Ekaterinburg
Additional company: no
Executive creative director: Andrey Gubaydullin
Art director: Vladislav Derevyannikh, Maxim Geychenko
Copywriter: Daria Ovechkina, Anton Rozhin
Designer: Kirill Ratman, Alexey Klimov