Somersby - Everyday twist

Campaign idea

Millennials want to be still young and do exciting things. That’s why we’ve built Somersby 2018 new communication idea based on the hype hunting and co-creation trends. We’ve been giving inspirations to the community and we’ve invited users to co-create brand with us in Social Media and during activations. Claim&KV “Everyday Twist” (pl. Podkręć codzienność) suggests that looking for sth exciting is always worth trying. There is a white frame portal in visuals which invites users to the quirky, brand world which is never boring. We’ve created whole digital communication including: www, display campaign, influencer marketing, Social Media and activations.

Brand name: Somersby
Advertiser / client: Carlsberg Polska
Product / service: Beer drinks
Campaign name: Everyday twist
Agency network: INDEPENDENT AGENCY
Agency: Kamikaze Łódź
Additional company: Kamikaze
Web address: https://somersby.pl/
Art director: Arkadiusz Śliwiński
Copywriter: Katarzyna Żakieta
Designer: Mateusz Kołodziej
Account director (agency): Zofia Mozga, Ewa Przyborowska
Managing director: Joanna Dering
Strategic planner / strategist: Bartłomiej Brzoskowski
Digital production: Tomasz Wesołek
Digital creative: Katarzyna Żakieta
Additional company: Karolina Kornacka - head of content & social media Dawid Śliwiński - social media specialist