ŞOK - Notification

Campaign idea

For the first time in the world, we used phone notification badges as a medium in and of itself. The campaign we prepared for ŞOK, one of Turkey's largest discount markets, involved the icon changing into a discounted product. The number of notifications listed over the icon represented the price of the discounted item. The ŞOK app was an app that could be used without evening opening it.

Brand name: ŞOK
Advertiser / client: ŞOK Marketler
Product / service: Supermarket
Campaign name: ŞOK - Notification
Agency network:
Agency: Tribal Worldwide İstanbul
Additional company: -
Executive creative director: Arda Erdik
Creative director: Başar Bellisan
Art director: Zeynep Ordu, Özge Ateş
Copywriter: Arda Erdik
Designer: Ecem Arıcan
Account director (agency): Ece Süvari