Ш for Champions

Campaign idea

National Lottery became the sponsor of the National volleyball team - the most beloved team in Bulgaria’s sporting history. A team, who’s biggest motivation is the support of the fans. We created the first ever unified symbol of support by the fans, based on the bulgarian letter “Ш” - the first letter of the word Champions. We gave the people a way of showing their support. We gave the team all the love they deserve, thus incresing their performance. Last but not least, by helping the team win more matches, we earned more tv screen time for their sponsor.

Brand name: National Lottery
Advertiser / client: National Lottery
Product / service: Image campaign
Campaign name: Ш for Champions
Agency network: INDEPENDENT AGENCY
Agency: Garlic Sofia
Executive creative director: Georgi Tsekov
Art director: Miroslav Krustev
Copywriter: Dimitra Mircheva