Feel it, be there

Creative idea

When we think of Slovenia, a wonderful landscape comes to mind, that is mixed with the feeling of mystery you feel, when you read a fable, almost like a dream world. We all loved storybooks as kids and waking up this sentiment, it can be transferred to Slovenia. We created posters capturing this feeling using Midjourney AI, and based on the pictures provided by the agency. The posters encourage the viewer to want to connect to the dreamland, which is not in fact a mysterious dream, but the beautiful reality, waiting to be entered. Creative desrciption: The third creative is showing the picture mid motion, turining the page as a book would, revealing the next season. Offline solutions: City light: Traditional and digital citylight, both picturing 4 different sides of Slovenia being connected together with a simple call to action “Dream about it and feel its love”. To each picture a spotify playlist is assigned which has a connection to the season landscape in the picture. When the volume button on the citylight is turned to one creative the assigned playlist starts to play. The assigned playlists are either one created by the Slovenian Touristic agency or a spotify playlist sponsored by them. On the digital side the twist is that only one creative is showcased in a manner of a book page and there is a switch button to turn the pages & thus choose the music. Billboard: On the traditional billboard the creatives can be presented one by one in correlation with the current and the next season, while on the digital solution the whole four seasons are showcased as a book turning to its next page in approximately 20 sec. intervals. Special Outdoor solution: It is a temporal campaign solution, which could bring our whole creative idea alive. Next digital citylight or under the digital billboard depending on the location, a slovenian styled lounge is showcased within its limelight a table with four cabinets ready to be opened filled with traditional slovenian delights and magazines (Both paperback and digital with qr code) featuring slovenian fairytale/folklore and activity recommendations assigned to different seasons. The cabinet can be opened by the chosen creative on the citylight/billboard. The creatives can be changed with a button placed on the table. Online solutions: As the creatives are static images their best use on social media is either the carousel format or the video slide format both on Meta and TikTok platforms, while the creatives one by one could be used as covers to their assigned sponsored Spotify playlist. On traditional display advertisement the creatives could be showcased in several different rich media solutions such as featuring a moving travel book . The images as they are not the originals, but renders, they leave the details to the imagination, waking up curiosity, and wonder. The interactive solutions, immerses the viewer into the experience of looking at the landscapes, filling them with desire.

Agency: Media Dynamcis LTD Budapest. , Central Media Group PL BudapestC
Authors: Marcell Kovács, Lily Helena Pacato