Find the sLOVEnia of your life

Creative idea

Paris is the “city of love,” with romance as its key selling point. But as magical as Paris is, it’s become—dare I say it—a bit of a cliché. If you’re searching for something truly romantic, it’s time to find Slovenia. Travel and maps are inseparable companions, guiding you effortlessly through new places. With maps, finding your way is easy. And in Slovenia, falling in love is just as effortless—whether with its stunning landscapes or someone special. In a potential collaboration with Google Maps (or even without it), we plant digital moments of love all over Slovenia. Imagine opening your maps application and spotting couples sharing a kiss throughout the country—as people explore Slovenia through their phones, they’ll see love everywhere. These screenshots will then be used in marketing material to showcase Slovenia as the true country of love. This poster series celebrates authentic love stories from Slovenia, making it the new country of love.

Agency: hasan & partners, Helsinki
Authors: Ayan Aden