Feel the whole picture

Creative idea

Slovenia is known for many things. But some of them pop out more than others – such as its beautiful nature, traditions, folklore, tasty cuisine and attitude towards music and art. And what better way to tease the future visitors of the country than to show a glimpse of what they could experience and possibly fall in love with? But to feel such a strong emotion, you've got to see the whole picture. The series of posters present close-ups, inspired by Kurentovanje (the largest and most significant ethnical carnival celebrated by 100,000+ participants annually); the infamous Ljubljana Festival (the oldest and most significant cultural event presenting world-class artists since 1953); the Potica (a pastry dessert that won over the hearts of anyone visiting the country). The idea can be extended and applied to other highlight aspects of the country and has the potential to grow into a whole campaign using the same or similar execution – by teasing everyone to come experience the whole picture on their own and feel Slovenia.

Agency: proof. Agency
Authors: Alexandra Vatcheva/ Theodore Genov