THE MOCKING SOUVENIRS

Creative idea

France is often referred to as the 'country of love,' but what do you do when there’s a country with 'LOVE' spelled right in the name? We challenge France to spell 'Slovenia' without 'LOVE' through a series of souvenirs that playfully mock its well-known association with romance. By sharing this fun challenge on souvenirs, we’re breaking down national stereotypes and adding a bit of wit to how Slovenia is represented. What kind of country would advertise itself by referencing the name and landscapes of another?! Only the one with LOVE in its name!

Agency: Golin Bucharest
Authors: ANDREI POPA