Ingredients

Creative idea

The poster cleverly highlights that 'you can't spell Slovenia without LOVE.' Using a recipe as a metaphor, it blends Slovenia's essence with love: 5 cups of lush green forests, 2 teaspoons of sparkling blue sea, 3 cups of delicious food, 2 spoons of rich cultural heritage, a pinch of joy and hospitality, a hearty cup of majestic mountains and nature, 2 glasses of fine wine, a dash of art and culture, and the final, most important ingredient—a full tablespoon of love. Slovenia truly is a place where love is woven into every corner.

Agency: The Other d.o.o.
Authors: Lara Burkat Vončina