Size doesn't matter. Does it?

Creative idea

Let’s be honest for a second—humans have this strange prejudice against “small things,” often turning them into a laughing stock. But why? Most don’t even give them a chance! This playful poster taps into that bias with a cheeky twist. Featuring a pair of green boxers with 'I FEEL SLOVENIA' on the waistband and a map of Slovenia strategically placed in the crotch area, the message is clear: 'Don’t be fooled by its size.' Sure, Slovenia may be small, but as the tagline proudly declares, 'It’s not small. It’s SLOVENIA sized!' So before you laugh it off, think again—Slovenia offers majestic experiences, proving that good things really do come in small packages.

Agency: Agencija 101, Ljubljana
Authors: Gašper Potočnik, Matic Strgar