It's in our Sloveins.

Creative idea

The creative concept is based on the fact that Slovenia is a pumping country with a lot going on. Because there is a place when you'll find great adventures in nature, heart-warming hospitality in every move and bite, and a burning passion for the culture and sports. And it all comes together in one place: Slovenia. Just like the veins in the heart. Anyone who visits Slovenia will feel that it is a place where passion, hospitality and a sense of adventure are in the veins of the people and therefore always a good place to spend time. And there's no simpler way to say that than: it's in our Sloveins. Slovenia is the heart, where so many, multicoloured veins come together to make a colourful and great country alive and pumping. This dynamically adaptable design is a way to showcase Slovenia as a diverse and pulsating country. By using colors and the characteristics of Slovenia, we are able to distinguish the different sectors, while connecting them visually and thoughtfully with the veins in a common point: the great country of Slovenia.

Agency: Republic Group // DDB, Budapest
Authors: Tassy Fanni, Schafarek Boldizsár